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When Fitting In Becomes the Trap | Katrine Horn
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When Misalignment Drives Burnout | Dr Brandy Stamper
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Reclaiming Movement as Medicine | Jenny Cohen
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Building Caregiving Tech She Wished She’d Had | Lindsay Friedman
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An Empathy-Based Sleep Solution That Became a Children’s Book | Rebecca Linney
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Turning the Talk into Trust | Emma Collyer
Growth Frameworks
Clarity
Start With Strategy
Get specific about what you’re building, who it’s for, and how to talk about it, without watering it down to make it more palatable.
Visibility
Do Your Customers See You?
Show up consistently in the places your people actually are. Credibility first, algorithms second.
Systems
Repeatable Methods for Delivery
Set it up so your business doesn’t eat you alive. Simple systems, honest pricing, work that fits your life.
We don’t believe in hype or empty promises. What we offer is a framework that helps creative women in midlife position themselves for success by aligning their creative calling with branding, digital strategy, and simple systems that make their business sustainable.
Working with us can create the clarity, consistency, and confidence that make your success possible. Our role is to walk alongside you as a guide, bringing experience in the arts, design, and strategy, so you can step into a business that truly reflects who you are.
Want to see what we can accomplish together? Schedule an Orienteering Session.
Meet Karen
For more than a decade, Karen and her team have guided small businesses through launches, expanded offerings, and brand reinventions.
Karen has spent more than fifteen years helping small businesses, artists, and purpose-driven founders get out of their own way.
She came up through the institutional side including managing large-scale digital projects for the Stanford Research Institute, where she directed teams, oversaw complete infrastructure overhauls, and built systems that had to work without exception. What she took from that world was less about corporate process and more about what it actually takes to build something that holds up.
Now she works with women who are building businesses that don’t fit a template, helping them create a foundation solid enough to support whatever strange and serious thing they’re making.
Some accomplishments:
- Project manager for a complete codebase change for the Stanford Research Institute
- Managed all content (including Japanese).
- Directed a complete code framework overhaul and content migration.
- Managed Engineers to maintain federal-level security standards.
- Created & managed four full websites at Silicon Valley research institution.
- Designed and created over 100 digital properties for clients
- Achieved a 15% increase in sales online.
- Directed live online events
- Managed online analytics tools and creating focused dashboards.
- Maintained & Managed the portal for Eventive online film festival platform.
- Developed a social strategy for a film festival resulting in a 300% increase in pass sales.
Podcast Interviews
Stories, resources, and the occasional invitation for women building something that doesn’t fit the usual mold.
Our Mission
The mainstream business narrative has no idea what to do with a woman who left her HR director job to open a witch supply shop, a project manager who leads a women’s circle or a former accountant who now leads grief rituals in the woods. These stories don’t fit the startup template, and that’s exactly why we tell them.
Second Wind Women documents the founders the entrepreneurship media overlooks: the healers, the artists, the spooky girls, the paranormal obsessives, the craft keepers, and the ceremonial practitioners who spent years in conventional careers quietly keeping their real selves at arm’s length.
Turns out, decades of corporate discipline is a surprisingly useful foundation for a fantastical business. We’re here for all of it.